Livn is strengthening its head office sales, marketing and reservations team adding seven staff already this year.
Among them is Livn’s first Marketing Manager Lia Geraissate, who prior to Livn has worked for global technologies companies as Sony, BlackBerry and Wacom.
CEO Mark Rizzuto says the appointments represent a 50% increase in staff numbers.
“After an initial focus on getting the technology right we are now moving strongly into the sales and marketing phase,” he says.
“Over the past month, we have added team members to our reservations and account management teams while also bringing in senior business development and marketing staff.”
He says Livn has been growing strongly with the distribution platform now featuring more than 30,000 products across 3000 destinations and 196 countries, up from 22,000 products last September.
“With the new team members and momentum we have, Livn is well-placed to capitalise on the enormous opportunities that exist in the tours and activities space.” says Rizzuto.
The Livn Platform uniquely sources its products via an API feed from the world’s leading tours and activities suppliers – everything from city tours and attractions to multi-day trips. Talks are well advanced with many more.
On the distribution front, Livn is entirely focused on the travel trade, only servicing the B2B channel, piping its instantly bookable product to travel agents and online retailers via a single API.
“It’s extremely efficient, getting travel agents off the phone to wholesalers and operators, creating the same centralised efficiencies as the GDS have traditionally provided in air, car and hotel.”