Nov 16, 2021 / Livn PR

What Is the Difference Between Tours, Activities and Attractions?

Tours, activities and attractions are often bundled together under one ‘umbrella’ term, but as one of the fastest-growing sectors in the travel industry, many don’t realise they are not the same thing. 

As 47% of travellers in 2021 move towards booking their tickets online and operators attempt to stand out, we wanted to share what the difference is in these travel products, and how operators differ in these vectors. 


Tour operators provide a journey or route to showcase a destination and educate travellers along the way. This could be a general tourist hotspot location or a hyper-specific themed tour on a single street. Tours are an excellent opportunity for operators to add value for travellers by collaborating with local businesses. 

The perfect example would be to incorporate some street food vendors, local restaurants, or cafés into the tour. This strategic partnership can have high returns and provides additional value to the traveller. 

Typical examples of tours include: 


Activities are most commonly known as adventure activities that you take part in. For example, where a sightseeing tour might be sitting on a bus listening to a guide, an activity would be a walking or cycling tour that you take part in yourself. Of course, the line can often blur between the two when you have a wine or food tour which is both a tour and an activity. 

Typical examples of activities include: 


If tours show travellers many different locations at once, an attraction is the individual location that a traveller can visit and interact with. For example, the Grand Canyon or the Great Barrier Reef are considered an attraction, but so can the local carnival. An attraction is designed to grab travellers’ attention and make them want to visit or stay in a certain destination. Attractions are likely to last all day or a number of hours. 

Typical examples of attractions include: 

Travel Experience

Tours, activities and attractions are products in their own right but can be intertwined by both travellers and operators. Ultimately, tourists are after immersing themselves into the destination and sharing it with their networking. Data shows that 97% of millennials will share travel experiences on social media.

Regardless of the product provided, operators should always try to create a memorable, unique, and competitive offering to appeal to travellers the most. After all, recurrent clients, positive reviews and the world of month are powerful tools for business longevity, profitability and value. 


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